Frontpage / Participants / Partners / SAMOT

The Service and Market Oriented Transport Research Group

The Service and Market Oriented Transport Research Group has been given access to the BEST data for research purposes. Below you will find a short introduction to SAMOT and the researchers at SAMOT that are working with the BEST data.

About SAMOT

We are planning for a research profile which will build on previous knowledge as well as open up new areas of knowledge. Three related main themes constitute the basis for this research profile. Public transport is primarily regarded as being something that is perceived. Here, the perception of the passenger forms the natural departure point, but the employees’ perceptions of the service operation, and their own work, are also worth noting and studying in more detail. The next question is twofold; What is it, in actual fact, that is perceived; What is public transport’s “product” or customer offering? We are of the opinion that this offering is, to all intents and purposes, synonymous with the way in which the operations of the public transport companies are organised. Finally, we would also like to highlight the underlying frameworks and rules of play governing the sector and its players. This is where the foundations are laid for the customer offerings produced, and thus also for the public transport that the passenger finally experiences.

For more informaton about SAMOT see http://www.kau.se/samot

Margareta Friman

Title: Associate professor in Psychology
Room: 11A 330
Telephone: +46 54 700 11 68
Fax: +46 54 83 65 52
Mobile phone:  
E-mail: Margareta.Friman@kau.se
Address:

Service Research Center

Department of Business and Economics

Karlstad University

SE-651 88 Karlstad

SWEDEN

Markus Fellesson

Title: Ph.D
Room: 11A 322
Telephone: +46 54 700 15 95
Fax: +46 54 83 65 52
Mobile phone:  
E-mail: Markus.Fellesson@kau.se
Address:

Service Research Center

Department of Business and Economics

Karlstad University

SE-651 88 Karlstad

SWEDEN